Shove V Nudge

Today a report by the BBC:

about the Danish taxes on fast food sees Andrew Lansley, Health Secretary using the terms ‘Nudge and Shove’ as defined in this blog some weeks ago.

I have shared the Value Cost Matrix with the Cabinet Office so it may have been passed on the Health Secretary. It’s great to see a fuller view of the differences between Nudges, Shoves Smacks and Hugs being recognised in the policy formulation process.