New Social Marketing Definition and Website Update!

New Social Marketing Defition:

"Social Marketing develops and applies marketing concepts and techniques to create value for individuals and society. This is done through the integration of research, evidence-based practice and the use of social-behavioural theory together with the insights from individuals, influencers and stakeholders . These inputs and perspectives are used to design more effective, efficient, sustainable and equitable approaches to enhance social wellbeing. The approach is one that encompasses all the processes and outcomes that influence and are associated with change among: individuals, organizations, social networks and social norms, communities, businesses, markets, and public policy."

Craig Lefebvre and Jeff French


You can also read Strategic Social Marketing's latest news at our continually evolving website.

www.strategic-social-marketing.org

My latest book

Here's my new book, due for release in October, pre-order your copy today!

Social Marketing Casebook

My LinkedIn Page

I'm also on Linkedin

Closing Plenery Session

2nd annual social marketing conference - making it happen: changing behaviours and changing policy

4th june 2010 - nui galway

Speakers:
* Professor Gerard Hastings, Stirling University, Scotland
* Professor Jeff French, CEO, Strategic Social Marketing Inc.
* Dr. Sally Pears, Bangor University, Wales and “Food Dudes” Healthy Eating Programme
* Professor Paulo Moreira, European Centre for Disease Prevention and Control
* Dr. Ray Lowry, Newcastle University, UK

Engage, Empower and Inspire, 2nd annual social marketing conference - making it happen: changing behaviours and changing policy, 4th June 2010 - nui galway

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